Apple’s launch of FCP X and the End of Life of the previous Final Cut Pro product line has created a situation where many people are unsure how to continue. If you were reliant on Final Cut Pro 7 or earlier for your work, where to now?
It’s been a week since FCP X arrived and started a fire storm of criticism from so many of the users who’d supported Apple’s flagship video editing software for so long. It now seems to have become apparent that Apple has simply abandoned this small, demanding and high-profile market...
I’ve been struggling for the last couple of days to find a reasonable way to contextualise the decision Apple has made, in terms of broadcast editing, with some other less niche analogy. A car analogy always cuts through the confusion, so I think I’ve come up with one.
The uproar about FCP X is mainly caused by the disconnect between Apple’s view of FCP and that of many of its professional users… I’ve created a very simple (and imprecise) graph to try and represent that. The numbers are made up but are intended to illustrate the broad...
I noticed a thread on the Avid-L2 about file-based delivery, specifically in this case it was NBC wanting XDCAM file delivery (MXF 50Mb/s HD files) – Bourke from Videotoolshed offered some great information about using Avid’s Export to Device function to get an XDCAM-format MXF file suitable for delivery.
Since the pricing on Sony’s new PMW-F3 came out – €20,700, or around US$28,000, with three lenses – the cry heard around the internet has been “but that’s almost as much as a RED One!” But is it? When RED came to the market a few years ago their...
Ten years ago there were few options for professional non-linear editing. Avid had the lion’s share with their Media Composer and Film Composer products, and for the slightly lower budget there was Avid MCXpress (distinct from Xpress DV), then the rest of the market was split across products from...
Yesterday I posted a very brief summary of the workflow for Canon DSLR clips in Avid Media Composer 5.0, today I am following it up with the same demonstation for R3D media from the RED One camera.
A few weeks ago I wrote a post called Avid Media Composer in a DSLR World which detailed the various workflow options for working with DSLR media (mainly from Canon’s insanely popular 5D and it’s siblings). In that post I mentioned that the upcoming Media Composer 5 would change...
Don’t know if anyone’s noticed, but Canon made a little digital SLR camera called the Canon 5D Mark II and, apparently, it shoots HD video… It seems that some people are quite excited about the whole thing. Well if you had noticed that, you’d probably have also noticed that...
