It’s been a week since FCP X arrived and started a fire storm of criticism from so many of the users who’d supported Apple’s flagship video editing software for so long. It now seems to have become apparent that Apple has simply abandoned this small, demanding and high-profile market in favour of a much broader and more valuable consumer market.
I’ve been struggling for the last couple of days to find a reasonable way to contextualise the decision Apple has made, in terms of broadcast editing, with some other less niche analogy. A car analogy always cuts through the confusion, so I think I’ve come up with one. Continue reading
The uproar about FCP X is mainly caused by the disconnect between Apple’s view of FCP and that of many of its professional users… I’ve created a very simple (and imprecise) graph to try and represent that. The numbers are made up but are intended to illustrate the broad point about the difference in perspectives about what the product is. Continue reading