NAB 2012 is just around the corner and it seems the buzz this year is going to be 4K. Last year it was 3D, and this year it’s 4K. RED has been there for a while and Jim Jannard has been calling 1080P a “mistake” for years. Now Sony and Canon are jumping on board and others are sure to get into it too.
So then does this mean that 4K is the future, or in fact if the cameras are here now – is it the present?
Apple’s launch of FCP X and the End of Life of the previous Final Cut Pro product line has created a situation where many people are unsure how to continue. If you were reliant on Final Cut Pro 7 or earlier for your work, where to now?
It’s been a week since FCP X arrived and started a fire storm of criticism from so many of the users who’d supported Apple’s flagship video editing software for so long. It now seems to have become apparent that Apple has simply abandoned this small, demanding and high-profile market in favour of a much broader and more valuable consumer market.
I’ve been struggling for the last couple of days to find a reasonable way to contextualise the decision Apple has made, in terms of broadcast editing, with some other less niche analogy. A car analogy always cuts through the confusion, so I think I’ve come up with one. Continue reading
The uproar about FCP X is mainly caused by the disconnect between Apple’s view of FCP and that of many of its professional users… I’ve created a very simple (and imprecise) graph to try and represent that. The numbers are made up but are intended to illustrate the broad point about the difference in perspectives about what the product is. Continue reading
Two big announcements at NAB could well have the execs at Avid worried. The most obvious one is a new awesome version of Apple’s Final Cut Pro, the app which rocked Avid’s world a decade ago, and the other – not quite as well reported – is Adobe’s innovative pricing model for their CS suite.
I noticed a thread on the Avid-L2 about file-based delivery, specifically in this case it was NBC wanting XDCAM file delivery (MXF 50Mb/s HD files) – Bourke from Videotoolshed offered some great information about using Avid’s Export to Device function to get an XDCAM-format MXF file suitable for delivery. Continue reading