Avid is currently (until June 15, 2012) running a special upgrade/crossgrade promo on Avid Symphony. You can crossgrade your Final Cut Pro (V7 or before) or upgrade your old Avid (Xpress Pro, Xpress DV or Media Composer) license to a brand new Symphony v6.0 license for a meagre US$995. That is a $5,000 discount on the full price, and $2,500 discount on the Avid Media Composer crossgrade price.
Only five or six years ago an Avid Symphony system would have cost nearly US$100,000. So, what is Symphony? Why was it so expensive? Why is it so much cheaper at the moment? What’s different? And, crucially, should you buy it? Continue reading