Have Autodesk Smoked The Competition?

From a post-production perspective Autodesk’s announcement of Smoke 2013 has probably been the biggest news of NAB 2012.

Smoke is an established product from Autodesk. Initially it was a high-end system running only on expensive turnkey Linux systems, then in 2009 they released Smoke for Mac – able to run on a fairly standard MacPro and at the new affordable price of only US$15,000. Of course that price seems crazy now compared to Apple Final Cut Pro X at only $300, Avid Media Composer at $2,500 and Adobe Production Premium at $1,700.  Also, while Smoke has a timeline and editing tools it was really a finishing suite, few people would choose to actually cut on the software. So Autodesk decided to go back to the drawing board… Continue reading